Anchor Text Optimization
November 2, 2006
Link building is the process of getting the link popularity of a website up by creating links from other websites. In order to increase the search engines rankings of a website you need incomminglinks. In this article about anchor text we will discus the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines like Google.
What is Anchor Text?
Anchor text is the visible hyperlinked text on a page that displayes your links. Here is an example:
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The words within the visible links, “Search Engine Rankings”, are called the anchor text. It is important to note that all links are not created equal. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to you.
Anchor Relevance of the Target Page
Note that keywords in anchor text enhance the relevance of the target page. To give you an example of how important link anchor text is, let us suppose that you run a general web directory like http://www.dirspace.com/ that you want it to rank high with the search engines for the search term “web directory”. If there are 120 links pointing to the homepage of that website site, and the anchor text of all of them said “click here”, they wouldn’t tell the search engines a whole lot about your site.
The search engines will have trouble knowing that the site is in fact about a web directory, it is likely that the search engines therefore will not give the site good rankings.
How to Optimize Anchor Text
Anchor text optimization can be everywhere throughout your website to enhance the relevance of the web pages based on individual page content. For instance use the kewords you want to target within your website like this:
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Instead of using something like this:
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The inclusion of important keywords in the anchor text can make all the difference in the search engine ranking of your website pages. Search engines like Google, give a significant weight to the anchor text on your pages. Google has a special operator: “allinanchor:keyword”, which picks up text only from within the anchor text of indexed pages.
Optimizing Anchor Text of External Links
If you are considering a link building campaign for your website, write multiple title and descriptions that match the content of your website. The title tag (anchor) is usually read as the text-link, this should contain your important keywords.
Links from external websites can help your website to get relevance for keywords mentioned in the optimizing of the anchor text which can boost your websites ranking. As the number of inbound links will do.
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