Digg for Sale: Asking price $300M
December 18, 2007
The technology social network Digg is for sale according to VentureBeat. Asking price $300M, is it worth it? This comes down to about $77 for each registered user.
According to TechCrunch article rumors already started in Januray 2006 about the possible sale of Digg but now they have hired Allen & Company to do the job according to VentureBeat.
Quote from VentureBeat
This will come as no surprise. Rumors of a sale have been rampant for months, although until now we hear co-founder Jay Adelson has been trying to muster up interest in a sale. This is the first time Digg has hired a bank to shop the deal, we’re told.
Who will be the potential buyers for the Digg social network? What will happen after the sale? Will Digg go down?
Photo credit: lirontocker
For many frequent Diggers Digg is not what it used to be. The social network is beiing spammed and ‘professional’ Diggers make a decent living by getting stories to the front page.
So what will the potential buyer get with Digg?
Quote from Microsoft Advertising Center
Digg.com users are very engaged and represent a strong combination of technical influencers and early adopters.
These are the key demographic* indicators:
- 66 percent male
- 42 percent 35 to 49 years old,
- 26 percent 21 to 34 years old
- 44 percent with annual income $75K and above
- 68 percent college and above education
- 14 percent professionals
- 10 percent executive or managerial occupation
The power of Digg social network are the (users) voters of stories and their dedication to stick with Digg. What will happen after the sale? Already a mention on Shoemoney about the downfall of Digg.
Let me know what you think about the Digg sale?
Share ThisComments
One Response to “Digg for Sale: Asking price $300M”
Got something to say?
[…] Million and Yahoo was thought to be the buyer. This week, everybody’s been talking about it again and the price tag is already a whooping $300 […]