Google Adwords news: Pay-Per-Action

March 20, 2007

Search engine giant Google released a new advertising service called: Pay-Per-Action. With Google pay per action the advertiser will only pay when the desired action is triggered. The advertiser sets a price per action what he is willing to pay for a lead.This will change the future of internet advertising, only paying for clicks on ads that convert into a lead (or other specified action). At the moment the service is in beta and limited to U.S. only.

From Google Pay-Per-Action website.

Increase your advertising reach while paying only for actions that you define. First, you’ll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product.

At Inside Google Adwords is this advertising service explained.

Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site.

This new advertising service: pay-per-action maby will put an end to pay-per-click as we know it today. It proves Google is again a step ahead in providing internet advertising.

Find more specified information about Google Pay-Per-Click at the FAQ.