Link Value Factors: The inside guide

December 10, 2007

Link building has been under fire lately and Google has removed websites from the index for buying links. The main purpose is that Google doesn’t want people to influence the search engine rankings for a website. So what to do next?

Over at SEOMoz every year they publish a list of search engine ranking factors, here they will ask search engine specialists to guide everybody into the ranking factors. Wiep Knol from wiep.net did a similiar thread but now with the link building experts of the internet.

In this extensive list of Link Value Factors 17 well respected and international SEO link building professionals participated, like Jim Boykin, Barry Schwartz, Joost de Valk, Aaron Wall and many many more to build this great list of Link Value Factors.

In the report a few things come up:

The three most important factors:

1. Robots.txt exclude pages (mainly for duplicate content)
2. Anchor text (the text used in a link to your website)
3. Link is on a penalized page (the page which contains a link to your website build links to that page using techniques not approved by google webmaster guidelines)

On every seo technique involved in link building Wiep asked the professional team specific questions. You will be able to find this valued link factors report at Wieps Link Value Factors Report

Thank you for taking the time to create this great report. Recommended readings!